Corporate event planning and management is an emerging field of study, and more and more students are seeking schools that offer event-management courses. This lucrative industry attracts students who want to learn more than the basics. They want to know the ins-and-outs of event management. They want a reality-based curriculum that reveals what it really takes to plan, set up, and execute corporate events. They want to understand what goes into producing events for companies such as Disney, Shell Oil, Wells Fargo, or Pepsi.
Our 4-part curriculum offers students a behind-the-scenes look at the world of corporate event planning. We’ve focused our materials on what we’ve learned from spending more than 30 years in the trenches of corporate event production. The knowledge, insights, and stories we share in our curriculum prepare students to become successful Corporate Event Planners.
This 300-page, comprehensive textbook devoted to corporate event production. It covers everything from how to become a successful planner, to what it takes to produce a successful event, to budgeting, site inspections, food, beverage, décor, entertainment, production, risk management and safety. This extensive content is perfectly combined with photos, images, graphs, charts and glossary of industry terms and phrases.
The Facilitator Guide includes 145 pages of supplemental material and activities that accompany each chapter of the textbook. This comprehensive guide includes lesson plan rubrics, teaching tools, course learning outcomes, a test bank with answer keys, and more.
This Deck includes fun, graphic and informative slides that complement the lessons and learning components from every chapter of the textbook.
The 270-page Student Action Guide is a comprehensive workbook that incorporates a variety of in-class, online and off-line projects to help accelerate student learning. It includes sample proposals, industry glossary, thought-provoking discussion prompts, and other learning tools.
Our goal is to ensure students get the information they need to understand the complex nature of producing corporate events as a professional event planner.
More than 30 years’ experience in event management has taught us that the details are what make or break a corporate event, and that’s why our complete university curriculum:
The Event U offers students a behind-the-scenes look at the world of event planning. Our modules offer real-world education to students who are looking to enter the exciting, lucrative field of Corporate Event Planning. We’ve centered our curriculum on what we’ve learned from spending more than 30 years in the trenches of corporate event productions. The knowledge, insights, and stories we share prepare students to become successful Event Planners.
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Darren is the founder of The Event U, the creator of the Going Live! Real World Event Planning Curriculum and the founder and executive-producer of Darren W. Johnson Productions, Inc., a full service event management and production company that specializes in event planning, including design and execution of corporate events, sporting event hospitalities, and public events.
After being invited to speak at several universities on event management, Darren created a complete university curriculum that includes a comprehensive textbook, student action guide, facilitator’s guide, and a 300-slide PowerPoint deck.
A thought-leader in corporate event management, Darren W. Johnson has been featured on FOX, ABC, CBS, and NBC affiliates, and has written several articles for a national magazine on the topic of tailgating. His first book, Going Live: Insider Secrets to Corporate Event Production, was an Amazon best seller. His second book, Going Live! The Ultimate Guide to Event Planning is the textbook he created for college-level curriculum support.
Darren and his team have produced events for Fortune 1000 companies, including industry giants such as Wells Fargo, Disney, Shell Oil, Universal Studios, Pepsi, Frito Lay, Coors Light, Anheuser-Busch, IBM, American Express, Abbott Labs, Merck, Chrysler, Cadillac, Coca Cola, Microsoft, American Express, Sun Micro, Alliance, Prudential and hundreds of others.
He and his team have also produced events at multiple national sporting events ranging from the Daytona 500 to the Super Bowl, PGA golf tournaments to NBA All-Stars, and the Capitol One Bowl to the Orange Bowl, in locations as diverse as deserts, tropical islands, ballrooms, cruise ships, tents, aircraft hangars, racetracks, and stadiums.
Need help or want to ask questions about how The Event U’s Going Live! program supports schools, colleges and career training facilities? Contact us for more information about how Going Live! can take your school’s corporate event training courses to the next level!