A CURRICULUM DESIGNED BY PROFESSIONAL EVENT PLANNERS FOR STUDENTS
Corporate event planning and management is an emerging field of study, and more and more students are seeking schools that offer event-management courses. This lucrative industry attracts students who want to learn more than the basics. They want to know the ins-and-outs of event management. They want a reality-based curriculum that reveals what it really takes to plan, set up, and execute corporate events. They want to understand what goes into producing events for companies such as Disney, Shell Oil, Wells Fargo, or Pepsi.
We’ve distilled 30 years of actual experience, knowledge, and know-how into an intensive corporate event-planning curriculum that prepares students to become successful event planners.
GOING LIVE!
Real-world Curriculum for Schools
Our 4-part curriculum offers students a behind-the-scenes look at the world of corporate event planning. We’ve focused our materials on what we’ve learned from spending more than 30 years in the trenches of corporate event production. The knowledge, insights, and stories we share in our curriculum prepare students to become successful Corporate Event Planners.
The Event U’s Going Live! university curriculum is the solution you’ve been searching for!
GOING LIVE! COMPLETE UNIVERSITY CURRICULUM INCLUDES 4 SEPARATE LEARNING TOOLS:
Going Live! The Ultimate Guide to Corporate Event Planning
This 300-page, comprehensive textbook devoted to corporate event production. It covers everything from how to become a successful planner, to what it takes to produce a successful event, to budgeting, site inspections, food, beverage, décor, entertainment, production, risk management and safety. This extensive content is perfectly combined with photos, images, graphs, charts and glossary of industry terms and phrases.
The Going Live! Facilitator’s Guide
The Facilitator Guide includes 145 pages of supplemental material and activities that accompany each chapter of the textbook. This comprehensive guide includes lesson plan rubrics, teaching tools, course learning outcomes, a test bank with answer keys, and more.
The Going Live! PowerPoint Deck
This Deck includes fun, graphic and informative slides that complement the lessons and learning components from every chapter of the textbook.
The Going Live! Student Action Guide
The 270-page Student Action Guide is a comprehensive workbook that incorporates a variety of in-class, online and off-line projects to help accelerate student learning. It includes sample proposals, industry glossary, thought-provoking discussion prompts, and other learning tools.
STUDENT LEARNING OUTCOMES WITH
GOING LIVE!
Our goal is to ensure students get the information they need to understand the complex nature of producing corporate events as a professional event planner.
More than 30 years’ experience in event management has taught us that the details are what make or break a corporate event, and that’s why our complete university curriculum:
- Ensures students understand the traits of a successful event planner.
- Teaches the seven steps to creating a successful event.
- Identifies key elements in selecting an indoor and outdoor venue.
- Explains when and how to use different seating configurations.
- Describes how to adhere to safety regulations, especially during the planning phase.
- Teaches the right questions to ask when it’s time to hire a caterer.
- Demonstrates how to match the right entertainment with the right audience.
- Illustrates the exact elements event planners need to create a professional proposal.
- Discusses ethics in corporate event planning industry.
- Teaches when and how to use WOW factors in events.
WHAT THE INDUSTRY IS SAYING…
“Students really enjoyed the Going Live textbook – learning about real-world scenarios and how event planners actually handled different situations. This curriculum was a great opportunity for students to prepare and plan their own event, which was for a local non-profit organization, and they too were able experience first-hand live event production. Time management was a big point of discussion and resonated with our students. This book has great depth on the various facets to corporate event planning.”
“This is our first year using ‘Going Live’ and I could not be happier! The students have said it is fun to read and it keeps our interest. What I like is that students have to read the book to find the answers. In Event Planning there is not just one answer to a question, this book gives students real life examples that they can understand. Having a study guide also helps to keep students engaged knowing they have to come to class with questions. I am glad I made the switch to ‘Going Live’.”
“Going Live is a great real-world textbook that gives students the practical experience and information they need to become successful event planners.”
To find out more about our pricing plan for GOING LIVE!
Download the Going Live! Corporate Event Planning Curriculum Fact Sheet
Download NowWHAT IS THE EVENT U?
The Event U offers students a behind-the-scenes look at the world of event planning. Our modules offer real-world education to students who are looking to enter the exciting, lucrative field of Corporate Event Planning. We’ve centered our curriculum on what we’ve learned from spending more than 30 years in the trenches of corporate event productions. The knowledge, insights, and stories we share prepare students to become successful Event Planners.
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ABOUT
Darren W. Johnson, CESP, is a seasoned veteran in the event management industry. He is also a former United States Marine, which means he knows how to get things done!
Darren is the founder of The Event U, the creator of the Going Live! Real World Event Planning Curriculum and the founder and executive-producer of Darren W. Johnson Productions, Inc., a full service event management and production company that specializes in event planning, including design and execution of corporate events, sporting event hospitalities, and public events.
After being invited to speak at several universities on event management, Darren created a complete university curriculum that includes a comprehensive textbook, student action guide, facilitator’s guide, and a 300-slide PowerPoint deck.
A thought-leader in corporate event management, Darren W. Johnson has been featured on FOX, ABC, CBS, and NBC affiliates, and has written several articles for a national magazine on the topic of tailgating. His first book, Going Live: Insider Secrets to Corporate Event Production, was an Amazon best seller. His second book, Going Live! The Ultimate Guide to Event Planning is the textbook he created for college-level curriculum support.
Darren and his team have produced events for Fortune 1000 companies, including industry giants such as Wells Fargo, Disney, Shell Oil, Universal Studios, Pepsi, Frito Lay, Coors Light, Anheuser-Busch, IBM, American Express, Abbott Labs, Merck, Chrysler, Cadillac, Coca Cola, Microsoft, American Express, Sun Micro, Alliance, Prudential and hundreds of others.
He and his team have also produced events at multiple national sporting events ranging from the Daytona 500 to the Super Bowl, PGA golf tournaments to NBA All-Stars, and the Capitol One Bowl to the Orange Bowl, in locations as diverse as deserts, tropical islands, ballrooms, cruise ships, tents, aircraft hangars, racetracks, and stadiums.
Contact The Event U about Going Live!
Need help or want to ask questions about how The Event U’s Going Live! program supports schools, colleges and career training facilities? Contact us for more information about how Going Live! can take your school’s corporate event training courses to the next level!
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A full-service education and training company, The Event U delivers comprehensive programs designed specifically for the corporate events and hospitality industry.