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Close The Deal With A Winning Proposal Knowledge, talent and an event planning degree make up only part of the equation when it comes to being a successful event planner. You also need to be able to sell yourself. You might decide to deliver your sales pitch when meeting with your prospective client, but youRead more

Become a Certified Corporate Event Planner and Start On Your Lucrative Career When The Event U founder, Darren W. Johnson, launched his career in event planning back in the eighties, corporate events weren’t the well-oiled performing machines that they are today and there was no event planning certification to support the industry. Since then, corporateRead more

Transitioning to Corporate Event Planning Transitioning to corporate event planning was never part of Darren W. Johnson’s plan. In 1982, The Event U founder had just been released from the Marines where he was a jet mechanic. One day, working as a truck driver, he was asked to deliver and set-up themed-party props at aRead more

Get the Media to Show Up to Your Event Should the media attend your client’s event? As a corporate event planner, there will be events to which you will be asked to invite the media. But these types of events can be tricky to pull off. Before you start planning, take a step back. DoRead more

Landing the Right Event Sponsors As an event planning professional who organizes large-scale events such as award ceremonies or trade shows, you often need to find sponsors to lower your client’s cost. However, developing a truly profitable event sponsorship package and landing the right event sponsors entails that you consider your client’s organizational DNA—a concept that, put simply,Read more