Set Your Event Planning Business Apart by Using Unusual Venues
The corporate event planning world has come a long way. Conventional event locations continue to be the staple in the industry, however, companies are now more prone to host launch parties or staff-focused events in warehouses or on barges because they realize that the venue and what can be done with it is a major part of the experience. As an event planner, you can really set your event planning business apart by using unusual venues for your events.
Too much of the same kind of event in the same kind of space contributes to the overall “sameness” of events and can lead to declining attendance and results. Let’s face it: once attendees arrive at a venue, most meeting rooms and ballrooms are basically alike. But what would happen if you built in some surprises and did the unexpected? What would happen if you broke the mold and knew how to design fresh, unconventional events?
Some clients may be more conventional than others and you need to respect that. However, every single one of them will appreciate seeing their guests pleasantly surprised and coming back for more – it’s a matter of identifying a space and approach that works for them.
Here are a few tips to help you come up with out-of-the-box solutions:
Make Decisions that are Unexpected
Break free of all pre-conceived notions of event planning. Nothing says you have to adhere to the same established, standardized ideas for organizing an event. In fact, clients hire you to come up with creative solutions they could never think of, let alone implement.
Make it Memorable
Guests, especially those who have been to more than their fair share of events in the past, crave something different—something they haven’t seen before. They want memorable meetings in unique spaces. So keep your audience in mind. If they are seasoned corporate veterans, it may be harder to impress them, which means you may need to look for the most unconventional venues around.
When booking a venue, remember that you’re looking for the unusual. If a venue has an event package, it probably isn’t unconventional. Click To Tweet
Make it About the Overall Goal
Wanting to be different is great, but not at the expense of the event goal. Some events will simply not work in some spaces. Be smart while you exercise your creativity and keep the overall event goal at the forefront of your mind.
Make the Space Easy to Navigate
Define the space so attendees understand where they are, what spaces are meant for which uses and what spaces are off-limits (especially in museums, private yachts, large warehouses and hangars, and cruise ships).
Make it a Treat to the Senses
If you are working with an old space like a warehouse, use unique staging and décor that relate to the location, the theme, and the objectives. Let your imagination run free.
Give guests things to see, hear, do and learn in unexpected ways so that they leave your event wishing it would never end. Click To Tweet
Unconventional locations can lead to sensational experiences and this is possibly even more true for corporate events. Establish yourself as an innovator by producing corporate events in places where people wouldn’t expect them and you’ll set your planning business apart and boost your credibility. Indeed, making your clients’ events well-attended and appreciated could lead to a thriving business supported by word-of-mouth.
If proposing something a bit unexpected may sound risky, remember that maintaining the status quo by using the same traditional venues over and over could be even riskier for your business.
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