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A recent study commissioned by the Events Industry Council found that, of the 1.9 million events that took place in 2016, the large majority of them were corporate events. As a planner, do you know how to capitalize on the business generating opportunities at your events? Whether your event is attended by customers, prospects or industryRead more

A few years ago, we first started hearing about the use of virtual technology in events. It was a new trend and there was some debate about whether this was a passing fad. If you stay current on the trends developing in the events industry, then you know that virtual technology is not only onRead more

More corporations than ever before are seeing the advantages that come from including employees’ families at events. In addition to raising employee morale, welcoming families can result in a higher attendance rate. Since many employees bow out of these events stating childcare as the primary reason, removing that factor from the equation by creating aRead more

One of the challenges in creating a successful event is making sure you get enough people through the door. Budget is often the main consideration when it comes to how much an event will be actively promoted. Sometimes, there is little to no budget for this and promotion gets demoted to a wish list item.Read more

As an event producer, your first and best line of defense is always a solid plan. Knowing how you will respond to every contingency will keep you calm and collected. But there will always be something that you did not expect!  That’s where your second-best line of defense comes in – reliable vendors who will haveRead more