Blog

We all know that the first thing you have to do from the initial meeting is to define the goal of your event. The answer to that question informs every decision you make after that. But there is a lesser talked about question that your client needs to answer before you get started – whatRead more

We are a few weeks away from the start of another holiday season, and that means planning celebrations is in full effect. Is your company benefitting from the opportunities available this holiday season? Have you spent countless hours searching for an online corporate event planning course to help you learn the intricacies of planning aRead more

In today’s culture, bringing in a celebrity is an almost surefire way to draw in the crowds and drive up attendance numbers for a more profitable event. Whether you bring in a celebrity to get more media coverage or generate attendee excitement, there are three insider tips that will get you closer to hearing thatRead more

Every event you plan comes with its own set of challenges. Some corporate events have the additional expectation of making a profit. Let’s take a trade show, for example. Your main objective when producing one can vary. Maybe you want to use it to generate leads. Perhaps you want to build client relationships or positionRead more

A recent study commissioned by the Events Industry Council found that, of the 1.9 million events that took place in 2016, the large majority of them were corporate events. As a planner, do you know how to capitalize on the business generating opportunities at your events? Whether your event is attended by customers, prospects or industryRead more