Production is the all-encompassing term for the equipment and staff required to produce entertainment acts, meetings, and a variety of both small and large-scale special events. It includes all the staging, lighting, audio, video, and power necessities. The technology that has evolved in this area over the last three decades is by far the most dramatic of any of the previously listed event components. Lighting has transitioned from once power-hungry fixtures to extremely efficient LED lighting, giving designers an infinite array of color, Tweet This Quote and design options. Sound and video have also made giant strides in their quality, clarity, and power in the last few decades.
It is extremely important to hire good-quality AV suppliers when you are producing a corporate event. Equipment failures usually spell big trouble, and the entire event could be undermined if the production support falls short. For large events, it is common to have backup equipment in place for the unexpected.
CHOOSING A PRODUCTION SUPPLIER
When choosing a production supplier, you must first understand your needs. Some companies specialize in certain elements, such as just lighting, sound, video, or staging. There are several companies that provide all of these components under one roof. Even so, don’t be fooled by the “one-stop shop” vendors because not all AV equipment and services are created equal. There are many different levels of service and equipment based on the size and complexity of the event. It is not a one-size-fits all type of business. Many companies only own the latest and most technologically advanced equipment, which will obviously be the most expensive, while other companies may own older equipment with older technology. The prices will vary quite a bit, so it’s critical to shop around and compare not only prices, but also capabilities before you select the right partner to ensure you get the right equipment for the job.
We have developed a two-pronged system for finding the right vendors for events. First, have a list of several smaller to medium-sized AV companies that you can work with around your area. These companies can handle events that have small to moderate-sized equipment and staff needs. The more the people in attendance, the more the AV needs will be, but for small to moderate-sized events, these companies are affordable and provide good value.
Secondly, if the event is a large one or has highly specific, high-end AV needs, hire a technical director (TD). The TD is the individual responsible for hiring all the needed labor and also contracts all the required equipment providers who are specific or requested for that event. This is where the level of technical sophistication and understanding requires a trained, experienced expert. You will pay the TD a fee, and he or she will handle all of the technical and complex aspects required to fulfill that job. However, the fee is worthwhile, because a TD can make the production part of the event almost painless. It’s more expensive, but you don’t have to worry about hiring the wrong or inferior suppliers.
Your credibility as a successful event planner depends on hiring competent production teams. “The Show Must Go On”
Take your event planning career to the next level by downloading and reading your FREE digital copy of “Going Live”: Insider Secrets To Corporate Event Production.
Have you spent countless hours searching for an online corporate event planning course to help you learn the intricacies of planning a successful event?
YOU CAN STOP SEARCHING!
Register now for E.P.I.C
Go E.P.I.C.
