{"id":3269,"date":"2019-02-26T15:19:57","date_gmt":"2019-02-26T15:19:57","guid":{"rendered":"https:\/\/theeventu.com\/individuals\/?p=3269"},"modified":"2019-02-27T15:50:00","modified_gmt":"2019-02-27T15:50:00","slug":"get-the-media-to-show-up-to-your-event","status":"publish","type":"post","link":"https:\/\/theeventu.com\/individuals\/blog\/get-the-media-to-show-up-to-your-event\/","title":{"rendered":"Get the Media to Show Up to Your Event"},"content":{"rendered":"

Get the Media to Show Up to Your Event<\/strong><\/h1>\n

S<\/span>hould the media attend <\/span>your client\u2019s event? <\/span>As a corporate event planner<\/a>, there <\/span>will be<\/span> <\/span>events<\/span> <\/span>to which you will be asked<\/span> <\/span>to invite the<\/span> <\/span>media<\/span>.<\/span> But<\/span> <\/span>these types of <\/span>events can be tricky to pull off<\/span>.<\/span><\/p>\n

Before you start planning, take a step back. Do a thorough assessment and m<\/span>ake sure your <\/span>client\u2019s <\/span>event <\/span>has these essentials<\/span> <\/span>to ensure proper media coverage<\/span>.<\/span><\/p>\n

<\/p>\n

The event is newsworthy<\/span>.<\/span><\/strong><\/h6>\n

The single most important element to consider is if your event is newsworthy. Even if you have been hired to run the event, always <\/span>evaluate<\/span> its media potential. What is the objective<\/a> of the event? Is your client launching a new product? Is the company announcing a merger? Is it unveiling the line-up to <\/span>its<\/span> <\/span>brand new<\/span> festival?<\/span><\/p>\n

Chances are that if there\u2019s nothing extraordinary happening at the event, the media won\u2019t be interested. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

T<\/span>iming<\/span> is right.<\/span><\/strong><\/h6>\n

Doing an environmental scan from the get-go is essential. When you schedule your<\/span> client\u2019s<\/span> event, make sure the<\/span>re are no competing events taking place at the same time.<\/span> It won\u2019t prevent anyone from inviting the media to <\/span>another<\/span> event<\/span>,<\/span> but if the situation changes<\/span> in the meantime<\/span>, <\/span>you can<\/span> adjust. <\/span><\/p>\n

It\u2019s also important to gauge the soci<\/span>al and <\/span>political context. Depending on what is going on locally or internationally, your client\u2019s awesome announcement could be received with backlash if not timed right.<\/span><\/p>\n

The topic of the event is trending.<\/span><\/strong><\/h6>\n

If the theme of the event has been in the news as of late, you\u2019re on the right track. Same goes for the company itself, its products, or its industry. Unfortunately<\/span>\u00a0<\/span>or fortunately, depending on where you stand,<\/span>\u00a0<\/span>a trend<\/span>y<\/span> topic is not necessarily a positive one. <\/span><\/p>\n

For instance, if your client\u2019s company has been in the news for <\/span>failing to deliver on its<\/span> big government contract, <\/span>a press conference at which the union leader and the CEO<\/span> <\/span>w<\/span>ould<\/span> address the media w<\/span>ould<\/span> certainly <\/span>be well-attended<\/span>.<\/span><\/p>\n

To the contrary, <\/span>the event of <\/span>a client launching a <\/span>product with technology deemed obsolete <\/span>would<\/span> not attract as many<\/span> <\/span>representatives<\/span> from the press<\/span>.<\/span><\/p>\n

Do the<\/span> media typically <\/span>attend<\/span> <\/span>your client\u2019s events?<\/span><\/strong> <\/span><\/h6>\n

The past is a good indicator of the future. Do the media typically show up for your client\u2019s events? If not, it<\/span> might be <\/span>an indication of their lack of interest. <\/span><\/p>\n

\u201cPersonality\u201d also plays a big role, whether it\u2019s the personality of your client\u2019s company or its leader. The media likes to be surprised<\/span>,<\/span> wowed,<\/span> and even shocked<\/span>. If your client can <\/span>achieve<\/span> t<\/span>his, reporters<\/span> won\u2019t feel like they\u2019ve wasted their time.<\/span><\/p>\n

Also, if your client\u2019s last <\/span>media <\/span>event was a total flop from a logistic<\/span>al<\/span> perspective, <\/span>it\u2019s safe to say that <\/span>reporters <\/span>are <\/span>less likely to attend. With a few exceptions where <\/span>they<\/span> cover a press event for the sake of public information<\/span>,<\/span> no matter how much they dislike <\/span>the organization or its peop<\/span>l<\/span>e, reporters<\/span> want to be respected. This <\/span>translates to<\/span> having proper spokesperson<\/span>s<\/span> available for questions and <\/span>photo-ops, providing<\/span> access to<\/span> adequate<\/span> room<\/span>s<\/span> <\/span>and<\/span> equipment and making sure not to waste <\/span>anyone\u2019s<\/span> time.<\/span><\/p>\n

\"\"<\/span><\/strong><\/p>\n

Reporters will gain more insight by covering your client\u2019s event. <\/span><\/strong><\/h6>\n

Will showing up for your event make for better coverage? If your press release covers everything there is to know about your event and its topic, it could mean that there isn\u2019t that much to say and that the release itself is sufficient to do a quick write-up. <\/span><\/p>\n

Put yourself in a reporter\u2019s shoes: what could she\/he <\/span>gain<\/span> <\/span>by covering your <\/span>client\u2019s <\/span>event<\/span>?<\/span> <\/span>An opportunity to describe the vibe of the event? To see who is in attendance?<\/span> <\/span>To interview<\/span> a<\/span> <\/span>high-profile guest<\/span><\/a>? <\/span>If not, consider passing.<\/span><\/p>\n

What if <\/span>the event isn\u2019t newsworthy?<\/span><\/strong><\/h6>\n

If you find the event not to be newsworthy or the timing or context not to be right, don\u2019t panic. Depending on the type of event you are planning for your client, it doesn\u2019t mean the event itself isn\u2019t worthy. <\/a><\/span>Click To Tweet<\/a><\/span> <\/span><\/p>\n

Explain to your client that inviting reporters to an event where <\/span>they might <\/span>feel they\u2019d be wasting their<\/span> time could affect future opportunities. Instead, <\/span>propose to <\/span>send a press release and invite photographers for a photo-op. <\/span><\/p>\n

At the end of the day, t<\/span>he <\/span>press is<\/span> a special beast <\/span>that you can\u2019t control.<\/span> Always take a step back to assess <\/span>the event\u2019s <\/span>newsworthiness, trends, timing, context, value, relationships<\/span>, and i<\/span>f need be, propose something different<\/span>. B<\/span>ecause if you don\u2019t get the media to show up, you are wasting your time as well as your client’s.<\/span><\/p>\n

\n

Have you spent countless hours searching for an online corporate event planning course to help you learn the intricacies of planning a successful event?<\/h4>\n

YOU CAN STOP SEARCHING!<\/h1>\n

Register now for E.P.I.C<\/h2>\n Go E.P.I.C.<\/strong><\/a>\n \"E.P.I.C.\n<\/div>","protected":false},"excerpt":{"rendered":"

Get the Media to Show Up to Your Event Should the media attend your client\u2019s event? As a corporate event planner, there will be events to which you will be asked to invite the media. But these types of events can be tricky to pull off. Before you start planning, take a step back. Do
Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":3273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[5],"tags":[156,73,82,76,174,36,6,161,45,114,8,13,37,230,242,244,243,17],"yoast_head":"\nGet the Media to Show Up to Your Event - The Event U<\/title>\n<meta name=\"description\" content=\"Just because your client wants media coverage does not mean the event is newsworthy. 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