{"id":3240,"date":"2019-02-12T15:37:23","date_gmt":"2019-02-12T15:37:23","guid":{"rendered":"https:\/\/theeventu.com\/individuals\/?p=3240"},"modified":"2019-02-13T19:19:43","modified_gmt":"2019-02-13T19:19:43","slug":"landing-the-right-event-sponsors","status":"publish","type":"post","link":"https:\/\/theeventu.com\/individuals\/blog\/landing-the-right-event-sponsors\/","title":{"rendered":"Landing the Right Event Sponsors"},"content":{"rendered":"

Landing the Right Event Sponsors<\/strong><\/p>\n

As an e<\/span>vent planning professional<\/span> who <\/span>organize<\/span>s<\/span> large-scale <\/span>events such as award ceremonies<\/span> <\/span>or trade shows<\/a><\/span>, you<\/span> often need to find sponsors to<\/span> lower your\u00a0<\/span>client’s cost<\/span>.<\/span>\u00a0However,<\/span>\u00a0developing a truly profitable event sponsorship package and landing the right event sponsors entails that you consider your client\u2019s organizational DNA\u2014a concept that, put simply, refers to <\/span>the<\/span> company\u2019s personality and performance.<\/span><\/p>\n

<\/p>\n

K<\/span>now Your Organization Inside<\/span>\u00a0and O<\/span>ut<\/span><\/strong><\/p>\n

Your client\u2019s<\/span> organization<\/span>al<\/span> DNA is <\/span>the<\/span> most important element to consider when developing a<\/span> corporate event<\/span> sponsorship package. <\/span>But what do we exactly mean by <\/span>that<\/span>?\u00a0<\/span>An organization\u2019s DNA is made up of different components, including <\/span>its mission, vision, values<\/span>, objectives,<\/span> and target audience.<\/span>\u00a0The leaders, philosophies, brands, and products<\/span>\u00a0<\/span>also play a pivotal role when it comes to identifying an organization’s DNA. More importantly, r<\/span>eflect on your client\u2019s organizational DNA. <\/span>What does<\/span> the <\/span>company<\/span> stand for? <\/span>What does it excel at? <\/span>Who specifically does it sell to? <\/span>And how is the event an actual reflection of this?<\/span><\/p>\n

Knowing the client inside out and mastering your sales pitch will allow you to relay all the important bits and pieces in your corporate event sponsorship package. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Potential sponsors <\/span>who are not familiar with <\/span>your client\u2019s<\/span> organization <\/span>will want to quickly identify what\u2019s in it for them<\/span>. Specifically, they\u2019ll want to know who will be in attendance at the event. Furthermore, h<\/span>aving your facts straight will allow you t<\/span>o answer <\/span>trickier<\/span> questions you may be asked along the way, increasing your chances of securing a sponsor and making <\/span>the<\/span> event more profitable. <\/span>For instance, what would you <\/span>tell<\/span> a potential sponsor worrying about the repercussions of a <\/span>recent scandal at your client\u2019s organization?<\/span><\/p>\n

As a corporate event planner, h<\/span>aving a good grasp of who you represent<\/span> <\/span>will<\/span> <\/span>help you<\/span> identify potential sponsors who<\/span> share similar views or offer complementary services\u2014<\/span>the ones that<\/span> are the right fit for <\/span>the<\/span> event and who see <\/span>it<\/span> as the right fit for their business. <\/span>It <\/span>will also prove handy when<\/span> you<\/span> start<\/span> customiz<\/span>ing<\/span> your offer based <\/span>on <\/span>their<\/span> needs<\/span> and the value you <\/span>know <\/span>the<\/span> event<\/span> <\/span>bring<\/span>s<\/span> to the table.<\/span><\/p>\n

Now more than ever, out-of-the-box, non-traditional solutions are treasured by <\/span>event <\/span>sponsors who <\/span>look for opportunities to stand out <\/span>and get<\/span> a better <\/span>ROI<\/span><\/a>.<\/span>\u00a0Indeed, it<\/span> is the<\/span>\u00a0holistic understanding of <\/span>your client\u2019s organization that will allow you to come up with creative solutions\u2014knowing\u00a0<\/span><\/span>their missi<\/span>on, their values, their target audience, <\/span>the <\/span>event details, and the event’s purpose.<\/span><\/p>\n

\"\"<\/span><\/strong><\/p>\n

Don\u2019t O<\/span>verdo It<\/span><\/strong><\/p>\n

N<\/span>o matter <\/span>what<\/span> type of event you are organizing, don\u2019t <\/span>go overboard with sponsors<\/span>hips<\/span>. <\/span>Y<\/span>our<\/span> client\u2019s<\/span> guests <\/span>could <\/span>feel annoyed <\/span>and<\/span> you could<\/span> impact the overall <\/span>vibe<\/span> of the event. People enjoy getting freebies<\/span>,<\/span> but remember they are not attending <\/span>the <\/span>event to be bombarded by advert<\/span>i<\/span>s<\/span>ers.\u00a0<\/span>Overdoing it could a<\/span>lso mean diluting other sponsor<\/span>\u2019<\/span>s<\/span> visibility and contribution, which could leave them feeling frustrated<\/span> and disengaged.<\/span><\/p>\n

You don\u2019t want <\/span>your client <\/span>to be perceived as greedy. <\/span>A good way of <\/span>sorting<\/span> through event sponsorships\u00a0is to, indeed, remind yourself\u00a0of\u00a0your client\u2019s<\/span> <\/span>organization<\/span>al<\/span> DNA:<\/span>\u00a0<\/span>its<\/span> mission, vision, values, objectives, and target audience<\/span>.<\/span> <\/span><\/p>\nIf a sponsor is not the right fit for the event, move on. You may leave money on the table, but, at the end of the day, the credibility of the event and your client\u2019s organization will be at stake. <\/a><\/span>Click To Tweet<\/a><\/span>\n

Want to <\/span>learn everything there is about event planning including how to <\/span>make your corporate events more profitable? <\/span>F<\/span>or real-world event education<\/span>, sign up for <\/span>E.P.I.C.<\/span><\/a>,<\/span> <\/span>the Event Planning Intensive Course<\/span> <\/span>available to take online<\/span>.<\/span><\/p>\n

\n

Have you spent countless hours searching for an online corporate event planning course to help you learn the intricacies of planning a successful event?<\/h4>\n

YOU CAN STOP SEARCHING!<\/h1>\n

Register now for E.P.I.C<\/h2>\n Go E.P.I.C.<\/strong><\/a>\n \"E.P.I.C.\n<\/div>","protected":false},"excerpt":{"rendered":"

Landing the Right Event Sponsors As an event planning professional who organizes large-scale events such as award ceremonies or trade shows, you often need to find sponsors to lower your\u00a0client’s cost.\u00a0However,\u00a0developing a truly profitable event sponsorship package and landing the right event sponsors entails that you consider your client\u2019s organizational DNA\u2014a concept that, put simply,
Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":3244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[5],"tags":[156,73,82,57,76,68,36,6,161,130,45,13,37,239,240,241,17],"yoast_head":"\nLanding the Right Event Sponsors - The Event U<\/title>\n<meta name=\"description\" content=\"Your client\u2019s organizational DNA is the most important element to consider when developing a corporate event sponsorship package. 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