{"id":1549,"date":"2017-09-26T13:34:54","date_gmt":"2017-09-26T13:34:54","guid":{"rendered":"http:\/\/theeventu.com\/?p=1549"},"modified":"2019-05-22T14:47:47","modified_gmt":"2019-05-22T14:47:47","slug":"2-keys-to-consumer-event-success","status":"publish","type":"post","link":"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/","title":{"rendered":"Brand to Consumer Events Explained"},"content":{"rendered":"

A brand to consumer event is where customers and clients can interact with the product or service directly and have a sensory experience of the benefits that the product or service brings (think cooking up sausages on a brand name grill and handing them out as samples). Could there be a better way for that company to show consumers the superiority of their product?<\/p>\n

This is the difference between telling people<\/em> what features they will get with the product and letting them experience it<\/em> for themselves.<\/p>\n

These events can be held on a small scale, like the outdoor barbecue above, or they can be complicated, multi-city events that will touch thousands<\/a>. We’ve planned both, and they are both incredibly effective at bringing the company the results they want to see, which is a return on investment.<\/p>\n

Brand to consumer events are the most powerful tools<\/em> out there for businesses to win brand loyalty.<\/p>\n

What\u2019s the biggest challenge to planning a brand to consumer event?<\/h4>\n

It\u2019s that every market will experience completely different results.<\/p>\n

The solution to this is to plan a pilot program to test the effectiveness of the event. Do this by choosing at least 2 different cities or markets and then determine the ROI.<\/p>\n

Another challenge you\u2019ll face is that these events are open to the public.<\/h4>\n

Determining the attendance flow is difficult. Without a large enough attendance, companies won\u2019t be able to judge how effective the event was.<\/p>\n

In order to overcome this challenge, a solid pre-event marketing budget is needed. This will ensure a respectable turnout. When you are expecting a large turnout be sure you know how to handle large event logistics<\/a>.<\/p>\n

By knowing these two challenges you are ahead of the game and ready to plan an incredible event that will please both your client and their\u00a0consumers.<\/p>\n

We\u2019ve distilled 30 years of actual experience, knowledge, and know-how into an intensive corporate event-planning curriculum that prepares students to become successful event planners.<\/p>\n

GOING LIVE!<\/a><\/h1>\n

Real-world Curriculum for Schools<\/h3>\n

Our 4-part curriculum offers students a behind-the-scenes look at the world of corporate event planning. We\u2019ve focused our materials on what we\u2019ve learned from spending more than 30 years in the trenches of corporate event production. The knowledge, insights, and stories we share in our curriculum prepare students to become successful Corporate Event Planners.<\/p>\n

\n

Have you spent countless hours searching for an online corporate event planning course to help you learn the intricacies of planning a successful event?<\/h4>\n

YOU CAN STOP SEARCHING!<\/h1>\n

Register now for E.P.I.C<\/h2>\n Go E.P.I.C.<\/strong><\/a>\n \"E.P.I.C.\n<\/div>","protected":false},"excerpt":{"rendered":"

A brand to consumer event is where customers and clients can interact with the product or service directly and have a sensory experience of the benefits that the product or service brings (think cooking up sausages on a brand name grill and handing them out as samples). Could there be a better way for that
Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":2863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[5],"tags":[113],"yoast_head":"\nBrand to Consumer Events Explained - The Event U<\/title>\n<meta name=\"description\" content=\"A brand to consumer event will help businesses win brand loyalty. Learn the challenges event planners may face when organizing this kind of corporate event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand to Consumer Events Explained - The Event U\" \/>\n<meta property=\"og:description\" content=\"A brand to consumer event will help businesses win brand loyalty. Learn the challenges event planners may face when organizing this kind of corporate event.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/\" \/>\n<meta property=\"og:site_name\" content=\"The Event U\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-26T13:34:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-22T14:47:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theeventu.com\/individuals\/wp-content\/uploads\/2015\/06\/red-bull-737335_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Event U\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theeventu.com\/individuals\/#website\",\"url\":\"https:\/\/theeventu.com\/individuals\/\",\"name\":\"The Event U\",\"description\":\"Real World Event Education\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theeventu.com\/individuals\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/#primaryimage\",\"url\":\"https:\/\/theeventu.com\/individuals\/wp-content\/uploads\/2015\/06\/red-bull-737335_1920.jpg\",\"contentUrl\":\"https:\/\/theeventu.com\/individuals\/wp-content\/uploads\/2015\/06\/red-bull-737335_1920.jpg\",\"width\":1920,\"height\":1267},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/#webpage\",\"url\":\"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/\",\"name\":\"Brand to Consumer Events Explained - The Event U\",\"isPartOf\":{\"@id\":\"https:\/\/theeventu.com\/individuals\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/#primaryimage\"},\"datePublished\":\"2017-09-26T13:34:54+00:00\",\"dateModified\":\"2019-05-22T14:47:47+00:00\",\"author\":{\"@id\":\"https:\/\/theeventu.com\/individuals\/#\/schema\/person\/9bc78626f9eb3ca07a64506dfaf8be2d\"},\"description\":\"A brand to consumer event will help businesses win brand loyalty. Learn the challenges event planners may face when organizing this kind of corporate event.\",\"breadcrumb\":{\"@id\":\"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theeventu.com\/individuals\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand to Consumer Events Explained\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/theeventu.com\/individuals\/#\/schema\/person\/9bc78626f9eb3ca07a64506dfaf8be2d\",\"name\":\"The Event U\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theeventu.com\/individuals\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/theeventu.com\/individuals\/wp-content\/uploads\/2017\/01\/avatar-96x96.jpg\",\"contentUrl\":\"https:\/\/theeventu.com\/individuals\/wp-content\/uploads\/2017\/01\/avatar-96x96.jpg\",\"caption\":\"The Event U\"},\"url\":\"https:\/\/theeventu.com\/individuals\/blog\/author\/llg-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand to Consumer Events Explained - The Event U","description":"A brand to consumer event will help businesses win brand loyalty. Learn the challenges event planners may face when organizing this kind of corporate event.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/","og_locale":"en_US","og_type":"article","og_title":"Brand to Consumer Events Explained - The Event U","og_description":"A brand to consumer event will help businesses win brand loyalty. Learn the challenges event planners may face when organizing this kind of corporate event.","og_url":"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/","og_site_name":"The Event U","article_published_time":"2017-09-26T13:34:54+00:00","article_modified_time":"2019-05-22T14:47:47+00:00","og_image":[{"width":1920,"height":1267,"url":"https:\/\/theeventu.com\/individuals\/wp-content\/uploads\/2015\/06\/red-bull-737335_1920.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"Written by":"The Event U","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/theeventu.com\/individuals\/#website","url":"https:\/\/theeventu.com\/individuals\/","name":"The Event U","description":"Real World Event Education","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theeventu.com\/individuals\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/#primaryimage","url":"https:\/\/theeventu.com\/individuals\/wp-content\/uploads\/2015\/06\/red-bull-737335_1920.jpg","contentUrl":"https:\/\/theeventu.com\/individuals\/wp-content\/uploads\/2015\/06\/red-bull-737335_1920.jpg","width":1920,"height":1267},{"@type":"WebPage","@id":"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/#webpage","url":"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/","name":"Brand to Consumer Events Explained - The Event U","isPartOf":{"@id":"https:\/\/theeventu.com\/individuals\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/#primaryimage"},"datePublished":"2017-09-26T13:34:54+00:00","dateModified":"2019-05-22T14:47:47+00:00","author":{"@id":"https:\/\/theeventu.com\/individuals\/#\/schema\/person\/9bc78626f9eb3ca07a64506dfaf8be2d"},"description":"A brand to consumer event will help businesses win brand loyalty. Learn the challenges event planners may face when organizing this kind of corporate event.","breadcrumb":{"@id":"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/theeventu.com\/individuals\/blog\/2-keys-to-consumer-event-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theeventu.com\/individuals\/"},{"@type":"ListItem","position":2,"name":"Brand to Consumer Events Explained"}]},{"@type":"Person","@id":"https:\/\/theeventu.com\/individuals\/#\/schema\/person\/9bc78626f9eb3ca07a64506dfaf8be2d","name":"The Event U","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theeventu.com\/individuals\/#\/schema\/person\/image\/","url":"https:\/\/theeventu.com\/individuals\/wp-content\/uploads\/2017\/01\/avatar-96x96.jpg","contentUrl":"https:\/\/theeventu.com\/individuals\/wp-content\/uploads\/2017\/01\/avatar-96x96.jpg","caption":"The Event U"},"url":"https:\/\/theeventu.com\/individuals\/blog\/author\/llg-team\/"}]}},"_links":{"self":[{"href":"https:\/\/theeventu.com\/individuals\/wp-json\/wp\/v2\/posts\/1549"}],"collection":[{"href":"https:\/\/theeventu.com\/individuals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theeventu.com\/individuals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theeventu.com\/individuals\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/theeventu.com\/individuals\/wp-json\/wp\/v2\/comments?post=1549"}],"version-history":[{"count":7,"href":"https:\/\/theeventu.com\/individuals\/wp-json\/wp\/v2\/posts\/1549\/revisions"}],"predecessor-version":[{"id":3498,"href":"https:\/\/theeventu.com\/individuals\/wp-json\/wp\/v2\/posts\/1549\/revisions\/3498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theeventu.com\/individuals\/wp-json\/wp\/v2\/media\/2863"}],"wp:attachment":[{"href":"https:\/\/theeventu.com\/individuals\/wp-json\/wp\/v2\/media?parent=1549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theeventu.com\/individuals\/wp-json\/wp\/v2\/categories?post=1549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theeventu.com\/individuals\/wp-json\/wp\/v2\/tags?post=1549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}